MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Inclusive B2B Marketing Techniques You Can’t Afford to Ignore’ featuring Sydni Craig-Hart.

George B. Thomas says, “On the latest episode of Marketing Smarts, Sydni—who has developed a framework for inclusive marketing called LISTEN—explains why connecting with your customers is such a vital part of today’s marketing landscape.

“We have all been dramatically impacted by the events of the last two years,” she says. “We have been forced to examine what is important to us….Your audience is demanding that you put them first and that you show them how you align with their values, and that you show them that you’re really interested in them and that you get them.”

That includes demographics, yes, but also behaviors and backgrounds. People “use different expressions, they have different cultural experiences, different travel experiences, different family dynamics. Making folks feel like that’s for them over there, that’s not for me.”

For more on LISTEN and how to tackle inclusive marketing, check out Episode 528 of Marketing Smarts.”

Inclusive B2B Marketing Techniques You Can’t Afford to Ignore

MarketingProfs

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