Will Marketers Continue to Use Twitter in 2023? [Answered]
HubSpot contributor Erica Santiago has published an article featuring survey results on the use of Twitter by marketers in 2023.
She says, “When we asked if marketers plan to move their brand off Twitter in 2023, 66% of respondents said “no.”
Though most respondents said they have no plans to move their brand off the platform, 71% said they plan to spend less time on Twitter.
Will marketers use alternatives to Twitter in 2023?
As Twitter goes through its changes, other platforms like Mastodon, Hive Social, and Cohost have risen in popularity as alternatives to Twitter. With that in mind, we asked marketers if they plan on using other platforms as an alternative to Twitter in 2023.”
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