Growth Marketing: Attribution is a myth, but you need it [Podcast]
MarketingSherpa has published the latest episode of the How I Made in Marketing podcast ‘Growth Marketing: Attribution is a myth, but you need it’.
Daniel Burstein says, “Our latest guest told the story of how she learned to find the ‘why’ – why a potential customer should act on her conversion objective.
One of the things I really liked about her story – she didn’t only focus on the final ‘why’ the customer should buy the product or work with the company. Much like the sequences of eight Micro-Yes(es) taught in our free marketing course Become a Marketer-Philosopher: Create and optimize high-converting webpages, she considered the ‘why’ for key steps of the customer journey.
That’s just one of the lessons you can learn from Tate Gibson, Head of Growth, Peak, on this episode of the How I Made It In Marketing podcast.”
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