Understanding Google Analytics 4 [Guide]
Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps.
Joe Hall of Hall Analysis has published a comprehensive guide ‘Understanding Google Analytics 4’.
He says, “Universal Analytics is now replaced by GA4, and GA4 is designed to provide a more comprehensive understanding of customer behavior across devices and channels, and it uses machine learning to generate insights and predictions about user behavior.
The main difference between Universal Analytics and Google Analytics 4 (GA4) is the way data is collected and analyzed.
Universal Analytics is based on a traditional, session-based model, where a user’s interactions with a website are grouped into sessions, and data is collected and reported based on those sessions. It mainly focus on website visits and activities, and it provides a wide range of features and tools for analyzing website traffic and user behavior.”
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