When Is The Right Time To Do A Content Audit For SEO? [Answered]
A content audit is a process of cataloging and analyzing all of the content on a website, including its performance. Online businesses that publish content and pursue an ongoing content marketing strategy can optimize their benefits by analyzing strengths, weaknesses, and opportunities.
Search Engine Journal contributor Adam Riemer has published an article explaining when a content audit can help in improving SEO performance.
He says, “There is no right or wrong answer for when to do a content audit, as each site is unique, but there are signals it is time to do a content review.
And an annual performance audit doesn’t hurt either.
One thing to be careful of is changing things just because you got a temporary ding, a C-suite executive panics because of seasonality, or there are fluctuations during a search engine update.
Many times, when search engines like Google update, they do a rollback, and good content and pages will come back.
Don’t rely on updates as a sign it’s time to audit your content exclusively.”
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