Interactive content marketing is the creation of content that requires and encourages user participation, as opposed to just passive viewing.

Search Engine Journal contributor Julia Taylor has published an article explaining interactive content marketing.

She says, “There are different ways to create interactive content, and my best advice for you is to pick a couple and start testing.

Try different things until you have enough data to decide which type of content your audience responds best to – and then keep creating more of that.

1. Live Videos And Q&As

Videos are truly taking over the internet – which has made it one of the most effective types of marketing.

Live video content can be scary at first, especially if you’re an introvert like me. But it does get easier with time, and it’s totally worth it!”

Interactive Content: 10 Types To Engage Your Audience

Search Engine Journal