Expert Content Writing Tips for You
Content marketing needs novelty. With constant innovation, you can scale new content marketing heights.
Search Engine Journal contributor Bea Canuel has published an article featuring eight content marketing tips for 2023.
She says, “We’ve asked 17 industry professionals to share the wisdom they’ve learned over the years, their advice to those trying to find their way into content marketing, and their favorite tools for writing and optimization.
1. Focus On Your Audience
Jamie Press, Digital Marketing Specialist At Eurisko
The best tip I can give a copywriter is to think “audience first.” This advice is straight from Brian Clark, founder of Copyblogger.
Sometimes, we go straight for the keyword tools when we’re brainstorming a piece of content; however, if we don’t know who we’re writing for, our copy won’t resonate with the reader.
Dialing into our target audience and their pain points (specific problems our audience needs solving) is the first step.”
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