Search Quality Raters are required to conduct a Page Quality Rating task which assesses the reliability of Google Search results.

Portent contributor Eval Hall has published an article featuring Google’s search quality evaluator guidelines for SEO in 2023.

He says, “The SQRG is written for regular people who have signed up for the Quality Rater Program as a part-time job, not digital marketers. It contains instructions for researching the websites and authors for the rated pages, examples of how to score various pages, and guidance for specific types of content.

The Search Quality Rater Program

How does Google know if their algorithm updates will improve search results before they go live? Google uses a multi-step process to make any improvements, and the Quality Rater program plays a key role in evaluating potential updates:

  1. Ideation – Google engineers will comb through data to find areas of Search that need improvement and ideate systems and features that will address them.
  2. Development – Other engineers will research technical solutions and code systems to implement the change in search results.”

Google’s Search Quality Evaluator Guidelines for SEO in 2023

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