Your Guide to Content Planning
Content planning is the structure by which your company determines which content initiatives to execute and when.
Semrush contributor Ana Camarena has published a guide to content planning.
She says, “Here’s how to create your content plan, step by step.
1. Build a Clear Content Strategy
A content strategy defines your goals, target audience, distribution channels, and other essential elements guiding your content marketing efforts. A content plan, on the other hand, is a written document to manage the execution of this strategy.
It’s easier to understand with an example:
Say you own an ecommerce website specializing in fitness products.
A (very simplified) content strategy would state that you’re going to publish five videos per week. With a mix of workout tutorials and product reviews.
Your content plan, on the other hand, would say that on Dec. 3, you want to publish a YouTube video analyzing the best running shoes between $50 and $100.”
Content Planning: How to Create a Content Plan, Step by Step
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