Inclusive content creation is a way to build trust, loyalty, and real relationships with consumers. It can also help underrepresented voices to be heard, driving positive social change. Oncrawl contributor Rejoice Ojiaku has published an article explaining inclusive content and its importance. She says, “Salesforce published an Inclusive Marketing Principles learning module in which it defined inclusive marketing as, “Content that truly reflects the diverse communities that our companies serve. It means that we are elevating diverse voices and role models, decreasing cultural bias, and... [...]

Social Media Examiner has published a new episode of the Social Media Marketing podcast ‘How to Get Facebook Ads Working for You in 2023’. Michael Stelzner says, “A few years ago, Facebook advertising dominated the social media marketing landscape. It was much easier to get Facebook ads working. Then… things got quieter. What happened? Facebook ads got expensive and there was more competition for ad space on Facebook and Instagram. It was harder to get a return on your ad spend. Are your Facebook ads underperforming? Wondering what can be done to increase your conversions? To... [...]

Facebook advertising helps you extend your online reach and grow your business. With the right advertising tactics, you can achieve the maximum ROI. Social Media Examiner contributor Anna Sonnenberg has published an article featuring 10 hacks for getting more from your Facebook ads. She says, “Want a better return on your Facebook ad spend? Looking for pro tips that can scale your results? In this article, you’ll discover 10 small changes that can make a big difference for your Facebook ad campaigns. #1: Enable Facebook Ads Advantage+ Creative Options To drive optimal campaign performance,... [...]

Exposure Ninja founder Time Cameron has published a new video ‘What I Learned Auditing 10,354 Websites’ sharing his findings after auditing several websites. He says, “What have we learned from auditing the websites and marketing for 10,354 websites? Join us as we discuss the most common mistakes we see and how to fix them.”  [...]

Social Media Examiner has published a new episode of the Social Media Marketing podcast ‘How to Keep People Watching YouTube Videos to the End’. Michael Stelzner says, “Want more people to watch your videos on YouTube? Wondering how to structure a YouTube video that keeps viewers engaged? To discover how to keep people watching YouTube videos to the end, I interview Pat Flynn.” How to Keep People Watching YouTube Videos to the End Social Media Examiner  [...]

Shelley Penney and Tony Earp say that the Monster Media Bundle they created is the biggest collection of original business templates and graphics ever assembled in a single collection. These graphics and templates are brand new and original. And they are not available anywhere else. That’s important. Don’t make the mistake of using old and overused graphics in your marketing. You won’t impress any viewer. Your message will be “me too”; it won’t inspire buying. Monster Media Bundle includes nearly 10,000 graphic items: Content of Monster Media Bundle Business... [...]

Organic traffic refers to the number of visitors coming from search engine results. Organic traffic is a metric that helps in measuring how many visitors came from searches made on a search engine. Ahrefs contributor Mateusz Makosiewicz has published an article featuring 12 tried & tested tips to increase organic traffic. He says, “In this article, we’ll share tactics that helped us at Ahrefs increase organic traffic over the years. Nothing too complicated. Only practical stuff anyone can master. We’ll start with things that can squeeze more traffic from your existing content and... [...]

Blogging is a creative process. You need to craft your blog posts in a way that helps you capture more leads. Search Engine Land contributor Julia McCoy has published an article featuring 10 steps to write a blog post that wins. She says, “To give yourself the best chance at writing incredible, results-getting blog posts, make sure you have these preparatory steps handled. Research your audience Is your audience already defined for your brand? Good on you – skip to the next step. You already have research and insight into what they want to read and what questions and problems they need... [...]

Most online marketers use email. It can be very effective. Email Marketing: Beyond the Basics shows how to do it right. Email marketing has staying power. Even with the rise of social media and other digital marketing channels, email marketing is still the most effective marketing tool when used well. But you can’t just stick with the basics. You need to stay on the cutting edge to keep growing your list and offering relevant content. Here are 3 ways to take your email marketing ‘beyond the basics’. They are a small sample of what you will find in the new course from ContentSparks. Keep your... [...]

Email is one of the most trusted marketing tools. But you need strategies to keep your subscribers engaged. Watch Neil Patel’s latest video ‘Do This Email Marketing Strategy for 100 Days’ to learn and implement new email marketing tactics. He says, “Are your emails actually getting open? Are your subscribers actually clicking on the content you’re sending? If they’re not getting open, and your click-through rate is just in the gutter, it’s time to change things up. ” Neil Patel’s Blog  [...]