MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Inclusive B2B Marketing Techniques You Can’t Afford to Ignore’ featuring Sydni Craig-Hart. George B. Thomas says, “On the latest episode of Marketing Smarts, Sydni—who has developed a framework for inclusive marketing called LISTEN—explains why connecting with your customers is such a vital part of today’s marketing landscape. “We have all been dramatically impacted by the events of the last two years,” she says. “We have been forced to examine what is important to us….Your... [...]

This is a reminder for the Digital Marketing Depot webinar to be held on January 18, 2023.  Digital Marketing Depot is hosting a webinar ‘Analyze Social Media and Consumer Behavior for the Greater Good’ on Wednesday, January 18, 2023, at 1.00 pm EDT. The DMD team says, “Learn how Purdue University’s Center for Food Demand Analysis and Sustainability created a visualization of online and social datasets to help people throughout the food system––consumers, farmers, and other interested parties––understand current online and social media interest in meat and related food... [...]

Sitelinks are the additional links visible below the main URL of the search results on Google. Search Engine Journal contributor Corey Morris has published an article elaborating on the sitelinks and how you can get them. He says, “There’s no way to tell Google to show site links or to add or delete them directly. However, you do have specific ways that you can take action and implement best practices to try to get them and manage them indirectly. Text Link Sitelinks Best Practices For organic opportunities, the best practices for getting sitelinks under a text result start with using informative,... [...]

This is a reminder for the Content Marketing Institute webinar to be held on January 18, 2023.  Content Marketing Institute is hosting a webinar ‘5 On-Demand Strategies to Scale Digital Content in 2023’ on Wednesday, January 18, 2023, at 2.00 pm EST. The CMI team says, “Watch Garrett Ruiz for his webinar, Building a Content Strategy: Setting the Foundation for High-Velocity Content Production, to learn how to build a content strategy for long-term success. You’ll learn: How a ‘content strategy’ differs from a ‘content plan’ (and why you need both) What foundational... [...]

HubSpot contributor Erica Santiago has published an article featuring survey results on the use of Twitter by marketers in 2023. She says, “When we asked if marketers plan to move their brand off Twitter in 2023, 66% of respondents said “no.” Though most respondents said they have no plans to move their brand off the platform, 71% said they plan to spend less time on Twitter. Will marketers use alternatives to Twitter in 2023? As Twitter goes through its changes, other platforms like Mastodon, Hive Social, and Cohost have risen in popularity as alternatives to Twitter. With... [...]

Omnichannel marketing refers to an organization’s presence across multiple channels. These channels can include websites, apps, social media, and email, in addition to offline channels, such as brick and mortar retail stores or company events. Semrush has published an article explaining omnichannel marketing and tips to grow it. The Semrush team says, “Omnichannel marketing is a marketing strategy that uses multiple channels to improve the customer experience across various touchpoints. The focal point is the customer, and the marketing channels are integrated. When using this approach,... [...]

This is a reminder for the MarketingProfs webinar to be held on January 18, 2023.  MarketingProfs is hosting a webinar ‘How to Build a High-Converting Lead Magnet’ on Wednesday, January 18, 2023, at 12.00 pm ET. The MarketingProfs team says, “Join us for How to Build a High-Converting Lead Magnet, a free (no-pitch/no-sales) webinar with demand generation expert Kenda Macdonald. Some lead magnets are far better than others. And good lead magnets should do much more than attract your prospects and collect leads. Join us for this practical and actionable webinar, and learn how... [...]

Selling products on Pinterest is big business. With the right e-commerce strategy,  you can get the best possible results from this platform. Search Engine Journal contributor Atul Jindal has published an article offering tips to use Pinterest for e-commerce. He says, “From investing in Pinterest ads to building a consistent posting schedule, in this article, you’ll find some best practices and tips on building successful Pinterest marketing campaigns. But before we get to that, let’s first talk about whether Pinterest is good for e-commerce. Is Pinterest Good For E-commerce? “Don’t... [...]

Your holiday campaigns were a success but keeping customers engaged throughout the rest of the year can be hard – particularly if you operate in a highly competitive market. Digital Marketing Depot is hosting a webinar ‘Keep Customers Engaged Post Holidays and All Year Long’ on Tuesday, January 24, 2023, at 1.00 pm EDT. The DMD team says, “Join our live, interactive webinar with Kate Richardson, Director of Customer Retention Marketing at Artifact Uprising and Toby Yuen, Customer Success Manager at Blueshift and discover proven ways to keep customers engaged and purchasing more. You’ll... [...]

Search Engine Journal and HubSpot have made available an on-page SEO template to help marketers save time with content planning and rank higher on Google. With this SEO template, you’ll be able to: Organize your on-page SEO strategy Coordinate pages and keywords more easily Implement key SEO elements according to best practices Track changes and results all in one place Perfect your pages as a first-time or advanced user Gain access to additional SEO resources from Search Engine Journal and HubSpot. On-Page SEO Template  [...]