Social media platforms have strengthened businesses all over. With proper utilization of social media, we can enhance our online presence and grow sales. Social Media Examiner has published a new video ‘How to Use Facebook to Build a Community in 2023’ sharing some useful tips to build a community using Facebook. The SME team says, “Want to develop a loyal and engaged following on Facebook? Wondering what types of content develops community? Discover how to develop communities with Facebook.” Social Media Examiner  [...]

Keyword research is the process of discovering keywords you can target to create relevant content for your customers, ideally for the highest value and lowest effort. Siege Media has published ‘Keyword Research: A 6-Step Guide for 2023’. Griffin Parrish says, “In this how-to guide for 2023, we’ll go over exactly how to do keyword research for SEO, how to prioritize topics, and tools you can use to help along the way. Step 1. Get To Know Your Audience While you might want to immediately jump into a popular keyword suggestion tool, doing so will skip over one of the most important... [...]

The Google Ads team has published ‘Optimize your Display campaigns’, an official guide to display campaigns. The Google team says, “Reaching the right customers is essential to every advertiser’s success. With Display campaigns, advertisers can serve engaging, relevant ads while customers browse websites, apps, and Google-owned properties such as YouTube and Gmail. This guide offers Display campaign best practices for connecting customers with relevant ads across the web and apps. Learn tips for setting up your campaign with effective ads, reaching the right audiences, and optimizing... [...]

Lumar has published a new e-book ‘2023 SEO Strategy Guide: Trends to Watch This Year’ listing the key SEO trends for the year 2023 and strategies to achieve SEO success. The Lumar team says, “For businesses looking to prioritize their website’s crucial role in the new year, we’re looking ahead to the top SEO trends to watch in 2023.  In this guide, we’ll cover some of the top trends in SEO to watch in the year ahead, including: Google’s ‘Helpful Content’ update & issues with automated content generation The ongoing importance of user experience The upcoming shift... [...]

There are just a few hours to go until the 123 Profit Live Event: The Commission Masterclass kicks off. In this webinar, where Aidan Booth is going to reveal the secret he and his team use to scale their marketing campaigns to $100K+/month with breakthrough automation and advanced AI Software. …and how you can do it too using can use his “Secret Method” to build a highly profitable business in 2023. Click here to select a time and register now: 123 Profit Live Event: The Commission Masterclass. Here’s more detail about what he’s going to be covering: ➤ Every step of this... [...]

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. HubSpot contributor Clifford Chi has published an article highlighting 15 of the best A/B testing tools for 2023. He says, “Before we jump into the top A/B testing tools, let’s talk about the features you should look for in an A/B testing tool. Look out for: A/B Tests: The tool should, as a baseline, offer A/B testing. Some have additional capabilities, so consider what else is offered if you’re looking for a... [...]

Business-to-business marketing refers to the marketing of products or services to other businesses and organizations. It holds several key distinctions from B2C marketing, which is oriented toward consumers. MarketingProfs contributor Vin Turk has published an article featuring three predictions for B2B marketing in 2023. He says, “Here are my predictions for what that will look like. 1. Organizations that rely on data-driven approaches will attain long-term success Despite having access to a large amount of data, most marketers are not effectively applying that data to their campaigns and... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Marketing and AI for Streamlined and Strategic Communications’ featuring Peter Prodromou. George B. Thomas says, “AI is just an algorithm, after all. “Everybody is going to shop at Amazon because they have the best algorithm, and there may or may not be passion for it,” Peter says. “If we can…understand things like passion and sentiment, then we’re better positioned to help our clients establish narrative structures that are going to help them to create value.” Peter... [...]

Leadono allows you to capture names and email addresses, with a touch or click, from Facebook, Twitter, LinkedIn, Gmail, Yahoo, Microsoft, Apple, and the biggest eCommerce company on the planet – Amazon. This clearly would be a premium list of prospective customers, from the most successful online merchants ever. They are much more likely to buy than anonymous people you send cold emails to. The creators say that these are exactly the people you will be adding to your email list when you use Leadono. Plus, on top of that Leadono includes an incentivized referral traffic system for viral traffic.... [...]

In B2B marketing, finding the balance between effectiveness and efficiency is a relentless task. MarketingProfs is hosting a webinar ‘Supercharge Your Strategy With Content Syndication’ on Thursday, January 26, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join Abbi Tanton and Stacy McMaster as they break down the ultra-efficient benefits of content syndication—namely its ability to boost lead generation, brand awareness, and SEO performance all at once. You’ll learn: The many ways content syndication works to support various marketing objectives Best-practices... [...]