This is a reminder for the Adweek webinar to be held on January 12, 2023.  Adweek is hosting a webinar ‘2023 Advertising and Media Data Trends and Forecast: Start the Year Off Right’ on Thursday, January 12, 2023, at 1.00 pm EST. The Adweek team says, “Dive into the key shifts impacting advertising and media in 2023 with industry principals from Snowflake. You’ll find out: Notable trends in retail media and data management The increasing importance of multi-currency measurement How to implement better customer journey analytics.” 2023 Advertising and Media Data Trends... [...]

FAQ schema is specialized markup you can add to a webpage’s code that contains a list of questions and answers. Google then reads this markup and uses it to generate a rich snippet. Search Engine Journal has published ‘FAQ Schema: A Guide For Beginners’, a guide to getting started with FAQ schema and enjoying the benefits of structured data for a better presence in Google search. Roger Montti says, “There are several reasons to consider using FAQ schema.org markup that goes beyond simply gaining a better search presence. There are practical reasons for using it that can... [...]

Lead magnets are the cornerstone of a solid demand gen strategy. But not all lead magnets are created equal. MarketingProfs is hosting a webinar ‘How to Build a High-Converting Lead Magnet’ on Wednesday, January 18, 2023, at 12.00 pm ET. The MarketingProfs team says, “Join us for How to Build a High-Converting Lead Magnet, a free (no-pitch/no-sales) webinar with demand generation expert Kenda Macdonald. Some lead magnets are far better than others. And good lead magnets should do much more than attract your prospects and collect leads. Join us for this practical and actionable... [...]

Sales forecasting is the process of estimating future revenue by predicting the amount of product or services a sales unit (which can be an individual salesperson, a sales team, or a company) will sell in the next week, month, quarter, or year. HubSpot contributor Daniel Doan has published ‘The Ultimate Excel Sales Forecasting Guide: How to Choose and Build the Right Forecasting Model (With Step-By-Step Instructions)’. This guide covers the following: What is sales forecasting? Sales Forecasting in Excel Method 1. Exponential Smoothing Method 2. Moving Average. The Ultimate Excel... [...]

If you are in the food, recipe, or general homemaking niche, check out Meal Magic Mega Sale. This is a collection of PLR food planning journals that you can brand with your own website name and either give away (typically when someone signs up for your mailing list) or sell. In Meal Magic Mega Sale, you are getting: ➤ Magnificent Menus Planner ➤ Meal & Grocery Planner ➤ Coupon Capers Organizational Templates ➤ Power Planner Pack – Sweets ➤ Easy Ephemera – Apples You may choose either Black and White or, for a little more, Color versions of these five products that you... [...]

Twitter has been one of the most popular social media platforms empowering businesses and marketers. The challenges it is facing in recent days make us think of Twitter alternatives. HubSpot contributor Erica Santiago has published an article featuring 11 Twitter alternatives marketers can consider. She says, “Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Keep in mind that by including this list of alternatives, we aren’t suggesting that marketers should abandon or majorly pivot a Twitter strategy that works... [...]

ChatGPT is a chatbot launched by OpenAI in November 2022. It is built on top of OpenAI’s GPT-3 family of large language models, and is fine-tuned with both supervised and reinforcement learning techniques. MOZ has published a new video featuring Tom Capper on how ChatGPT will affect SEO. https://www.youtube.com/watch?v=dPB91efOx4Q  [...]

Expansion and wider reach are some of the basic reasons why we opt for content marketing. There are several techniques you can brainstorm and improve content marketing, mind mapping is one of them. Content Marketing Institute contributor Carlijn Postma has published an article featuring five steps to mind map your content and increase its reach. She says, “Let me walk through the process with the example of a video presentation I did for the hybrid Content Marketing World event in 2021: What If Creating Single-Use, Disposable Content Were a Crime? Decipher content mapping In this case, I... [...]

Ths is a reminder for the Content Marketing Institute webinar to be held on January 11, 2023.  Content Marketing Institute is hosting a webinar ‘The Road to Relevance’ on Wednesday, January 11, 2023, at 2.00 pm EST. The CMI team says, “In this session, Shelly Kulesza and Kathy Macchi will explain how to create a content strategy that is tailor-made to address the questions on the mind of your buying committee at each stage of the buying process. While content customization can be tedious, you’ll learn ways that technology can scale content personalization and delivery. The... [...]

The Google Marketing Platform team has published a new video featuring the Google Analytics 4 overview. Jesal Shah, head of industry for Google Marketing Platform shares the latest innovations in Google Analytics. Learn how marketing measurement has changed and how Analytics has evolved to help marketers adapt to those changes.  [...]