Google Small Business has published a new video case study on ‘How Zoe Financial uses Google Ads & HubSpot to Find the Right Customers’. The Google team says, “Zoe Financial, a New York-based wealth planning platform, used Google Ads and HubSpot to better understand the value of each lead and optimize their marketing spend to add more high-intent potential customers to their sales pipeline.” [...]
The Google Marketing Platform Essentials team has published a new video offering the Google Marketing Platform demo. Chris Choi, sales engineer for Google Marketing Platform shows how you can easily navigate all your Google Marketing Platform products through the Platform Home screen. [...]
With only just under 30% of emails getting opened across all industries (Constant Contact), it’s important to write a compelling, actionable message that invites a click. Watch this HubSpot video on how you can achieve email growth with the right templates. The HubSpot team says, “Nurturing leads and closing deals has never been easier thanks to HubSpot’s 25 Proven Sales Email Templates that have generated millions of dollars in revenue for B2B companies. This video walks you through some of the expert tips and tricks found in these easy-to-use templates that were written by some of... [...]
HubSpot has published ‘Social Media Workbook’, a beginner’s guide to social media with practical exercises to put your learnings into action. The HubSpot team says, “By completing this workbook, you will: Develop a social media strategy based on your company’s buyer personas. Develop key performance indicators (KPI) for your social media strategy. Practice your new social media listening and monitoring processes. Build a social media content strategy that aligns with your business goals. Learn how to extend your social reach through user generated content and influencers. Build... [...]
CallRail has published a new report ‘The 2023 outlook for digital marketing agencies’. This detailed report compiles the latest survey results from over 600 agency marketers on how they’ve adapted to recent changes within the digital landscape, as well as what’s to come next year. This report features the following information: Top Agency Priorities To Help Meet Your 2023 Marketing Goals. Refresh Your Digital Marketing Service Offerings For Continued Growth In 2023. Keys To Successful Client Acquisition And Customer Retention. Why Your Agency Should Report And Measure Marketing... [...]
Advertising on Facebook is a powerful way to reach people interested in your product or service. Search Engine Journal has published a new e-book ‘How to Advertise on Facebook: A Beginner’s Guide’. The SEJ team says, “Search Engine’s Journal’s new ebook, How to Advertise on Facebook: A Beginner’s Guide, covers the basics you need to know when advertising on the world’s largest social network. Read this Search Engine Journal ebook to learn: How Facebook Ads work. The types of paid ads available and how to set up a campaign. How to choose the right Facebook Ad objectives... [...]
Jeff Ayman wasn’t having much success online. He researched his problems, found solutions, and wrote The Click Engine to tell you what he found that works for him (and he says it will work for you, too.) His main problem was traffic; not just any traffic, but people interested in buying the products he was promoting – people who would click on the buy buttons. The Click Engine explains how he now gets automated buyer traffic for all his businesses. The program has let hundreds of affiliates promote a variety of products and services that they create or that they are affiliates for.... [...]
Slack is an instant messaging program designed by Slack Technologies and owned by Salesforce. Although Slack was developed for professional and organizational communications, it has also been adopted as a community platform. Search Engine Journal contributor Ilya Cherepakhin has shared 12 handy tips for making the best of Slack and leveraging it to enhance what you do across the rest of your suite of programs. He says, “Few brands, like Google, have become commonplace words in our everyday language. Slack is one of the other few that has been awarded this honor. While one teammate googles... [...]
Engagement is one of the essential criteria for achieving online video marketing success. Social Media Examiner has published a new podcast episode ‘How to Keep People Watching YouTube Videos to the End’ featuring Pat Flynn and Michael Stelzner. The SME team says, “Want more people to watch your videos on YouTube? Wondering how to structure a YouTube video that keeps viewers engaged? Discover how to keep people watching YouTube videos to the end.” Social Media Examiner [...]
Digital Marketing Depot has published a new white paper ‘Powering personalization through customer data’ featuring useful strategies to build stronger connections with customers and drive conversions. The DMD team says, “Marketing today includes increasing layers of complexity, and competition for consumer attention can also be fierce. A CDP can provide the insights you need to keep up with or even outpace your competitors. Choosing the CDP to fit your organization’s needs can be crucial to a successful deployment. Your CDP should be flexible enough to evolve in our ever-changing... [...]