MeasureMinds Group has published a new guide ‘Advanced Google Analytics 4 (GA4) Tips & Tricks’ featuring useful tactics to use Google Analytics 4. It covers the following: 1. User identity a. Blended reporting identity b. Observed reporting identity c. Device-based reporting identity d. The importance of Google Signals 2. Google Optimize a. Testing with Google Optimize and GA4 3. Attribution a. Attribution scopes b. Finding the data from your data-driven attribution model 4. Exploration a. How to avoid confusion with attribution 5. Standard reports vs. explorations. Advanced... [...]

Content planning is the structure by which your company determines which content initiatives to execute and when. Semrush contributor Ana Camarena has published a guide to content planning. She says, “Here’s how to create your content plan, step by step. 1. Build a Clear Content Strategy A content strategy defines your goals, target audience, distribution channels, and other essential elements guiding your content marketing efforts. A content plan, on the other hand, is a written document to manage the execution of this strategy. It’s easier to understand with an example: Say you own... [...]

To grow your e-commerce business, you need a platform that offers strong mobile and social outreach. Digital Marketing Institute has published an article featuring five of the best e-commerce platforms. The DMI team says, “There are so many platforms available, but the five platforms listed here are ideal solutions for companies looking to boost digital marketing activities and sales. 1. Shopify Of all the eCommerce platforms available, Shopify might be the most popular and effective one out there, and you’re probably already familiar with it. Shopify is the most complete and feature-rich... [...]

Content marketing needs novelty. With constant innovation, you can scale new content marketing heights. Search Engine Journal contributor Bea Canuel has published an article featuring eight content marketing tips for 2023. She says, “We’ve asked 17 industry professionals to share the wisdom they’ve learned over the years, their advice to those trying to find their way into content marketing, and their favorite tools for writing and optimization. 1. Focus On Your Audience Jamie Press, Digital Marketing Specialist At Eurisko The best tip I can give a copywriter is to think “audience first.”... [...]

As 2023 kicks off, creators are playing an increasingly important role in e-commerce. Nowhere is this more evident than on TikTok, where creators and influencers drive product discovery and actual sales. Many believe creator commerce will become a more important marketing channel over the coming year. Adweek is hosting a webinar ‘How TikTok Is Reshaping E-commerce: The New Era of the Creator Economy’ on Thursday, February 23, 2023, at 1.00 pm EST. The Adweek team says, “Hear directly from TikTok and CreatorIQ about how brands can tap into creator-led marketing and commerce. You’ll... [...]

This is a reminder for the Digital Marketing Depot webinar to be held on January 31, 2023.  Digital Marketing Depot is hosting a webinar ‘Your Guide to Creating Consistent Experiences Across Multiple Websites’ on Tuesday, January 31, 2023. The DMD team says, “This panel explores the ins and outs of multi-site management at scale. We’ll chat with Acquia’s Product Marketing Manager, Kara Hall, and our partners to get a sense of a few things: What is multi-site management, and why it’s foundational in establishing diverse yet on brand, digital experiences? How our partners... [...]

MOZ has published a new episode of Whiteboard Friday ‘An Apple Search Engine?’ featuring Tom Anthony. The MOZ team says, “Happy Friday, Moz fans! In today’s Whiteboard Friday episode, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works, and how they could possibly hope to compete with Google in the future.” MOZ  [...]

This is a reminder for the Adweek webinar to be held on January 31, 2023.  Adweek is hosting a webinar ‘Build Best-in-Class Brand Partnerships: Get More Bang for Your Buck’ on Tuesday, January 31, 2023, at 1.00 pm EST. The Adweek team says, “Take a deeper dive into some of the most successful brand partnerships of the past year, including key learnings you can apply, from marketing leaders at 1440 Media, Smartsheet and Brandfolder. You’ll find out: Why some partnerships succeed and others fail How to identify and build an authentic brand partnership The most common mistakes... [...]

Version 3.0 of Commission Gorilla is has just been launched. Its goal is to assure that affiliate marketers succeed, by eliminating mistakes they – particularly, new marketers – often make. Even if you’re still somewhat new to affiliate marketing, you know there is plenty of opportunity to make mistakes. You have made them; so have we. Every day and every promotion is a learning experience. But you can slash your learning curve by avoiding these three mistakes: Affiliate Marketing Mistakes Mistake 1: Promoting Anything and Everything Your subscribers and blog readers are looking... [...]

HubSpot has published a new guide ‘Personal Selling: The Ultimate Guide to Humanizing Your Sales Efforts’ to help businesses improve their sales.  Allie Decker says, “Personal selling gives you a leg up. A whopping 92% of all customers expect a personalized experience. What’s more, 80% of consumers are more likely to buy from companies that nail personalization. It should come as no surprise that personal selling offers several critical advantages. That includes the following. You can build strong relationships. You can use detailed and personalized communication to build... [...]