This is a reminder for the Digital Marketing Depot webinar to be held on January 24, 2023.  Digital Marketing Depot is hosting a webinar ‘Keep Customers Engaged Post Holidays and All Year Long’ on Tuesday, January 24, 2023, at 1.00 pm EDT. The DMD team says, “Join our live, interactive webinar with Kate Richardson, Director of Customer Retention Marketing at Artifact Uprising and Toby Yuen, Customer Success Manager at Blueshift and discover proven ways to keep customers engaged and purchasing more. You’ll learn how to: Build rich customer profiles that you can use to engage... [...]

Exposure Ninja has published the latest episode of the Digital Marketing podcast ‘How to Fix Your Digital Marketing Strategy’. The Exposure Ninja team says, “Tim and Jess discuss how you can fix your digital marketing strategy and get it delivering the leads, sales, and revenue you need to take your business to the next level. To fix your machine, you can watch a replay of Tim’s “Fix My Marketing Machine” webinar (a real MUST WATCH). They also include their regular “Brand of the Week” and “Marketing Fail of the Week”. The “Brand of the Week” is this rather impressive... [...]

Interactive content marketing is the creation of content that requires and encourages user participation, as opposed to just passive viewing. Search Engine Journal contributor Julia Taylor has published an article explaining interactive content marketing. She says, “There are different ways to create interactive content, and my best advice for you is to pick a couple and start testing. Try different things until you have enough data to decide which type of content your audience responds best to – and then keep creating more of that. 1. Live Videos And Q&As Videos are truly taking over... [...]

With the wider use of the Internet and related technologies, the possibilities for businesses are endless. You can grow improve your marketing performance by tapping the right technology and targeting right audience. eMarketer contributor Arielle Feger has published an article featuring three growth areas marketers should keep an eye on in 2023. Feger says, “Though it’s a new year, we’re still facing the same challenges from 2022. Ad spending is slowing, inflation is top of mind for consumers, and a “retailpocalypse” could be on the horizon. Here are three silver linings of where... [...]

AdWords and AdSense are Google’s advertising products. AdWords is a system that allows businesses to bid for advertising space in Google search results and on other Google-affiliated properties. AdSense is a system that allows publishers and website owners to sell ad space to businesses. HubSpot contributor Clifford Chi has published an article breaking down the differences between AdWords and AdSense. She says, “When it comes to generating traffic and brand awareness, digital advertising is the way to go. It’s surpassing traditional advertising, and Google is a huge reason why.... [...]

Newsletter publishing is a great way to build your follower base and keep them engaged. Content Marketing Institute contributor Jodi Harris has published an article featuring five essential elements for a great newsletter. She says, “If you want your subscribers to look forward to opening and reading your newsletter, optimize for these five elements: 1. Readability Time-constrained audiences often scan newsletters for exciting ideas and relevant information rather than reading from start to end. To make scanning easier, use short sentences and paragraphs that get your message across quickly.... [...]

Search Engine Journal has published ‘A Guide To Enterprise SEO Strategy For SaaS Brands’. Matt Bertram says, “I’d like to discuss some of the unique challenges SaaS companies face in the digital space and ways SEO can be used to overcome these challenges. Then, I’ll provide nine actionable tips to help you improve your online presence and grow your business. 5 Unique Digital Challenges For SaaS Companies 1. Economies Of Scale As I stated in the introduction, SaaS marketers face a tough challenge in scaling SaaS businesses to a comfortable degree in order to offset the cost... [...]

TurboLists has just been launched to help you build better lists. Ram Rawat, the creator of this new system, says we don’t need to worry about unresponsive mailing lists any longer… because there is a brand new, barely known method, still in its early stages, that TurboLists takes advantage of. Early beta testers are using it to build large “Turbo” email lists and bring in daily sales with just a few minutes of work each day. This “1-CLICK” subscribe method lets you easily add 1,000s of REAL, verified leads to your list from Facebook, Google, Amazon, Twitter, and... [...]

A content audit is a process of cataloging and analyzing all of the content on a website, including its performance. Online businesses that publish content and pursue an ongoing content marketing strategy can optimize their benefits by analyzing strengths, weaknesses, and opportunities. Search Engine Journal contributor Adam Riemer has published an article explaining when a content audit can help in improving SEO performance. He says, “There is no right or wrong answer for when to do a content audit, as each site is unique, but there are signals it is time to do a content review. And an... [...]

Forbes has published a video featuring marketer and author Neil Patel on ‘Marketing Trends And Finding Motivation Through Others’. The Forbes team says, “One of Forbes’ Top 10 Marketers Neil Patel sits down with Forbes contributor Rhett Power to discuss marketing trends in 2022, tips on time management, and how to find personal motivation through helping others.”    [...]