Brands understand they need to be more efficient with their budgets and technology stack. But despite tight constraints, customers still expect hyper-personalized experiences, forcing marketers to be more innovative and demanding with data quality.

eMarketer is hosting a webinar ‘2023 Martech Strategies: Turning Trends Into Actions’ on Wednesday, February 8, 2023, at 2.00 pm ET.

The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented by Redpoint Global. Our guests will share how to reassess which customer data foundations and strategies work and which don’t. You’ll learn:

  • Where marketing technology (martech) spending is providing higher returns and how to improve measurement
  • How to make sure your customer data platform is delivering efficiency through data quality
  • Specific customer use cases in retail and healthcare, focused on productivity.”

2023 Martech Strategies: Turning Trends Into Actions

eMarketer

Sharing is caring