Identity & Custom User Experiences – How ID Helps Convert [Podcast]
Search Engine Journal has published a new episode of the Search Engine Journal Show podcast ‘Identity & Custom User Experiences – How ID Helps Convert’ featuring Nancy Marzouk.
Loren Baker says, “Savvy digital marketers leverage user identification to create genuinely custom experiences for their customers because identity is a crucial part of today’s online landscape.
Nancy Marzouk of MediaWallah joins me on the SEJ show to discuss the concept of identity data and how it becomes an integral part of digital advertising. In addition, we discuss the critical elements to have in place to create a successful approach.”
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