Facebook engagement is any action someone takes on your Facebook Page or one of your posts. Likes, comments and shares reflect the level of engagement on Facebook.

HubSpot contributor Erica Santiago has published an article featuring 10 ways to improve your Facebook engagement.

She says, “If you’re a page admin, you can track Facebook engagement by viewing engagement metrics under Page Insights. According to Meta, Page Insights is a tool for brands, businesses, and public figures to:

  • Learn what posts their audiences engage with
  • Track total likes and other metrics to see what audiences like and why
  • See the page’s total reach and analyze how many people saw/engaged with the post

However, you can also measure engagement by using a simple formula. Just take the number of engaged users, divide it by the total page reach, and multiply the result by 100.

So, let’s say your Facebook post received 10 likes, 5 comments, and 5 shares. If that post reached 1,000 people, your engagement rate would be 2%. According to recent research, the median engagement rate on Facebook is 0.07%.”

Facebook Engagement: Everything You Need to Know [+ Research]

HubSpot

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