Marketing automation can help you boost the productivity of your business. Efficient marketing automation tools can help you improve targeting and segmentation.

Digital Marketing Institute contributor Dan Hughes has published an article featuring useful marketing automation tools and how to use them.

He says, “Here are a few of the best digital marketing tools that can help you save time, improve your strategy, nurture leads, improve workflow processes, and essentially boost your return on investment (ROI).

HubSpot

HubSpot is consistently rated one of the most user-friendly automation platforms. An all-in-one tool, there are different versions available for those with different needs and budget levels, with the lowest price point being $50 per month and the top tier sitting at around $2,400 per month.

Hubspot can do a little bit of everything, and it has a strong focus on inbound marketing. It’s excellent for small businesses that are looking for a basepoint with which to not only develop a content marketing strategy, but to integrate this with pretty much any other related aspect of workflow and SEO that they need.”

How to Use Marketing Automation Tools Effectively

Digital Marketing Institute
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