Marketplace SEO: A Guide To Optimize Listings [Guide]
Marketplace SEO is an SEO form that involves optimizing product listings on e-commerce platforms.
Search Engine Journal has published ‘Marketplace SEO: A Guide To Optimize Listings’ explaining Marketplace SEO.
Alex Macura says, “There are a lot of overlaps when it comes to comparing marketplace SEO with “normal” SEO.
For similarities, your marketplace site ranks for “free} on Google (as opposed to your paid search campaigns or display campaigns).
For another, the goal is to rank well. This is so that you have more brand visibility at every stage of the buyer journey, and that you drive traffic to your site.
Here’s where the similarities end.
Where the goal with traditional SEO is to create content that answers the search query so that the site is found on the search engine results page (SERP), with marketplace SEO, the goal is to optimize for commercial intent.”
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