Understanding sustainable SEO strategy
A sustainable SEO strategy allows you to continuously publish content of value. It does that with content relevant to your audience and business and gets stronger results without draining your resources.
Search Engine Land contributor Corey Morris has published an article featuring eight aspects of a sustainable SEO strategy.
She says, “Below, I have outlined eight strategic aspects that have stood the test of time and are still worth investing resources in.
1. Clean code
The days (for most) of static, lightweight HTML and CSS websites are long gone. We can now push the design and functional limits of UI and UX. In many cases, search engines can see it.
In some cases, we see a return to simpler code outputs with headless applications and sites. What hasn’t changed is that the cleaner our code, the more trust we can have in it being found, indexed, and ranked in the search engines.
Whether your content is long-form, interactive or visual-heavy, making things easy for a search engine to consume and render is fundamental. It is as important today as when search engines first started crawling the web.”
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