MOZ has published the latest episode of the Whiteboard Friday ‘5 Key Considerations for Winning SEO Buy-In’ featuring Petra Kis-Herczegh.

The MOZ team says, “Petra has plenty of experience talking to C-level decision-makers about their business problems, and translating them into SEO solutions. So in today’s episode of Whiteboard Friday, she takes you through the main considerations you need to pay attention to when explaining the value of your work: commitment, concerns and objections, status versus purpose, and prioritization.”

MOZ

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