HubSpot has published a new guide ‘The Types of Content on Social Media’ highlighting different types of social media content.

Flori Needle says, “Whether you’re looking for a strategy refresh or leveraging the channel for the first time, this post is your guide to the different types of social media content and the benefits it’ll bring to your business.

Different Types of Social Media Content

1. Video (short form, specifically)

Short-form video is the top trend marketers will be leveraging in 2023, and HubSpot’s 2023 Social Media Trends Report found that it is the highest ROI format for social media marketing.

With this in mind, creating short-form videos is a worthwhile investment, and some common examples are TikTok videos, Instagram Reels, and YouTube shorts. The TikTok below is a video from Topicals, a skincare company, which talks about the different uses for one of its products.”

The Types of Content on Social Media [New Data]

HubSpot
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