Which Social Media Channels See the Most ROI? [Answered]
It is important to know which social media platforms perform well so that you can focus more on the productive ones that bring better results.
HubSpot contributor Caroline Forsey has published an article highlighting the social media channels that see the most ROI.
She says, “Let’s dive into each of these platforms to uncover why the top 3 social media sites perform better than others when it comes to ROI — and how you can leverage them.
1. Instagram
Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. Let’s explore why.
Instagram offers marketers the ability to increase reach and boost sales from non-organic content, such as Instagram Ads and branded content. However, it also shines when it comes to generating ROI from organic content.
As Instagram continues to expand its e-commerce capabilities, it’s become an effective tool for generating business. In fact, 90% of users follow at least one business on Instagram, and 50% of users are more interested in a brand after seeing ads for it on Instagram.”
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