Content research helps you to analyze online content, pick out the best-performing ideas, and craft a unique content strategy based on those conclusions.

Ahrefs contributor Himanshu Gupta has shared nine tips to help you improve content research.

He says, “Let’s dive into nine actionable content research tips I’ve learned along the way.

1. Focus on the right topic

You need to choose a topic that helps you achieve a certain goal. For example, your goal with the article might be to:

  • Drive organic traffic.
  • Increase brand visibility.
  • Get social shares.
  • Build product awareness.

For this, you need to focus on a topic that your readers will find relevant and gain value from. This is possible when the article focuses on your reader’s current challenges, provides solutions to their problems, and/or shares valuable insights about your niche.”

Content Research: 9 Actionable Tips to Master It

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