Copywriting is one of the most important aspects of marketing. An effective copy helps you to persuade your target audience to take an action.

WordStream has published an article featuring 21 copywriting mistakes to avoid for better marketing results.

The WordStream team says, “Below you’ll find a list of copywriting mistakes that are often all too easy or tempting to make.  Some are minor while others can really impact your marketing results.

1. Not understanding the copy’s target

The most obvious yet often ignored mistake some writers still make:

They craft content in a way that makes sense to them, not the audience they need to engage. While it’s critical to know your product or service, there’s a difference between what you want to tell and what the reader wants to hear about it.

Ensure you know the buyer’s persona inside and out. A competent copywriter understands their needs, pains, motivations, frustrations, and possible objections because it helps craft compelling content that works.”

21 Copywriting Mistakes to Avoid for Better Marketing Results

WordStream
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