MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond’ featuring Christine Gritmon.

George B. Thomas says, “Personal branding isn’t only for self-employed thought leaders with websites named after them, explains branding expert Christine Gritmon. You can be an great employee and have a personal brand.

“[People] feel like either they’re a nice loyal employee who keeps their head down and gets the job done for their employer or they’re a personal brand who is able to live out their own dreams and get their own recognition. It really isn’t a choice,” says Christine.

Among other insights shared in the podcast:

Personal brand is about making yourself valuable. “If you keep showing up with value, people are going to start asking you to show up with value. They’ll ask you to be on their podcast, they’ll ask you to speak at their events, they’ll ask you to write a guest blog post, they’ll ask to come in and consult.” (22:25).”

Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond

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