MarketingProfs Lists Top SEO Trends for 2023
SEO continues to evolve with new technologies and changing algorithms. With the right set of tools, you can achieve better SEO performance.
MarketingProfs contributor Pat Reinhart has published an article featuring top SEO trends for 2023.
He says, “I anticipate a continued flurry of Google updates in 2023, more emphasis on technical SEO, and the rise of visual search.
1. Continued Volatility
I anticipate that Google will undergo continued volatility in the form of more updates, even more so than in the past year.
Having seen updates roll out—and finish—so quickly, one on top of another, in 2022 only strengthens my belief that Google will continue to move forward without worrying about upsetting folks over when and what timeline updates will happen.
2. Emphasis on Technical SEO
Technical SEO—which focuses on improving technical aspects of sites—will continue to grow in importance.
That importance will be driven by search engines’ incentivizing site owners to create better user experiences: That is, better UX will mean higher ranking on search engine results pages (SERPs).”
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