Updating content and dates for SEO
It is a fact that fresh content works as a magnet for search engines. It can help you create your presence in search engine results.
Search Engine Land contributor Tadeusz Szewczyk has published an article on how to update content and dates for SEO in 2023.
He says, “As Google heavily invests in its helpful content system and other AI-based ranking algorithm tweaks, you can rest assured that it looks beyond just an article’s date.
The good news is that you don’t have to repeatedly write about the same topic at length to produce fresh content. Updating existing content “significantly” may suffice.
Simply changing an article’s date and claiming it is “new” won’t cut it. There’s no misleading Google and visitors.
For me, a significant content change can’t be measured by a percentage or word count.
Changing 50% of your article by simply rewriting it with synonyms or AI-generated content don’t count because your additions do not add value.”
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