CMI Highlights 6 Influencer Marketing Metrics to Watch
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.
Content Marketing Institute contributor Aleh Barysevich has published an article featuring six influencer marketing metrics to watch and five tools to help.
He says, “Tracking influencer key performance indicators (KPIs) requires structuring a program that uses metrics to identify influencers. It incorporates the most valuable success metrics and uses tools to help you assess and optimize what works.
6 influencer-focused metrics
Before you reach out to influencers, determine which metrics to evaluate. They can help you identify the influencers most valuable for your brand. Then, the metrics can help you evaluate how well their engagement works for your company.
1. Reach and impressions
Audience size determines the category of influencer – macro, micro, nano, etc. That total audience can be on single or multiple channels. But that overview number isn’t enough. Take a look at the influencer’s reach and impressions:
- Reach indicates the number of people who have checked a post, a story, or a video. That number could be bigger than the audience size because the content can be seen, shared, cited, tagged, and commented on by people who are not your followers (i.e., the audience).”
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