Four Steps to Conducting A Content Audit
A content audit is a process of cataloging and analyzing all of the content on a website, including its performance. Online businesses that publish content and pursue an ongoing content marketing strategy can optimize their benefits by analyzing strengths, weaknesses, and opportunities.
Search Engine Journal contributor Ashley Segura (Ward) has published an article featuring four steps to conduct a content audit.
She says, “From geocentrism to who discovered the Americas, things that were once considered irrefutable facts become incorrect all the time. And if anything, the internet age has accelerated this process.
Step 1: Set Your Goals
There’s a lot of work involved with content audits, so to ensure you’re not wasting your time and energy, it’s important to start with clearly defined objectives about what you want to accomplish.
You should have at least one goal that will be the driving factor behind the audit and then determine the metrics with which success will be measured. These could include things like:
- Improving SEO results for specific pages or your entire website.
- Increasing engagement and/or conversions.”
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