Conductor’s SEO Trends and Predictions for 2023
SEO is one of the most essential processes to grow your business using the Internet. It helps you tap a wider audience and target them.
Conductor contributor Steven van Vessum has published an article highlighting key SEO trends and predictions for 2023.
He says, “SEO is rapidly becoming a key business priority for companies that understand its value and impact. Case in point:
- 82% of marketers reported SEO positively impacted marketing performance and goals in 2022.
- 92% reported content marketing positively impacted marketing performance and goals.
As we head into another year of economic uncertainty, marketing leaders are under pressure to prioritize strategic investments in top-performing channels to maximize results despite most marketing budgets remaining flat for 2023.
Today’s digital marketers need to stay current on the SEO and content marketing trends that will drive the most impact to achieve the increased goals and metrics set for 2023 and adapt to the overall volatility forecasted for search. Top trends to incorporate in your SEO strategy include:
- The rising importance of visual search
- Identifying the role AI should play in your SEO workflows
- Expanding search strategies beyond Google.”
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