Webinars: A complete guide with examples [Guide]
Hosting webinars is one of the most efficient ways of connecting with the live audience and promoting your products and services.
Search Engine Land has published ‘Webinars: A complete guide with examples’ explaining how you can invest in this lucrative marketing format and make the most out of it.
Julia McCoy says, “If you’re interested in hosting a webinar or adding a weekly or monthly webinar series to your content lineup, consider these best practices.
1. Use the right webinar technology
You can’t run a smooth webinar without software.
Thankfully, there are many good webinar platforms with the right features for your needs at almost every price point.
Generally, you’ll want to consider your budget, how many attendees you want to have the capacity for, recording options (for repurposing webinar content later), and interactive options (like live surveys and polls during presentations).
Here are a few webinar software options to start:
- Zoom: Everyone’s favorite (or not) meeting software can also host your larger webinars. It includes tracking and reporting, CRM integration, and interactive features like chatting and reactions.
- GoToWebinar: This option has a robust set of features for planning, promoting, designing, presenting, and analyzing your webinar.”
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