It is a fact that fresh content works as a magnet for search engines. It can help you create your presence in search engine results. Search Engine Land contributor Tadeusz Szewczyk has published an article on how to update content and dates for SEO in 2023. He says, “As Google heavily invests in its helpful content system and other AI-based ranking algorithm tweaks, you can rest assured that it looks beyond just an article’s date. The good news is that you don’t have to repeatedly write about the same topic at length to produce fresh content. Updating existing content “significantly”... [...]

It is your writing that can give an edge to your email marketing. Qualities like accuracy, authenticity, and persuasiveness can help you make your emails more appealing. HubSpot contributor David Fallarme has published an article sharing 14 pro tips to write better emails. He says, “This article will provide some tips to help you improve the overall quality of your emails. Once you’ve applied these simple strategies to your writing, you should be able to confidently send emails to anyone and get rid of that post-send anxiety. Define your email goals. Writing an email is like creating a... [...]

ShortsAI is a powerful tool that combines a comprehensive training product about taking advantage of the trend toward short videos with cutting-edge software technology to create short videos. The training covers everything from concepts for short videos, strategies and tips on how to build a list by working only few hours a day creating these short videos. The smartphone app creates high-engaging videos without needing expensive video equipment and lets you create these videos in minutes. The built-in AI system creates a video script that you can read from the built-in teleprompter. ShortsAI is: ... [...]

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. MOZ contributor Jess Joyce has published an article featuring 20 Google Analytics alternatives. She says, “More than a visitor counter, but often simplified, web analytics providers focus on giving services to small businesses, bloggers, and small websites. Their metrics are also the closest to Google Analytics. Most of the web analytics tools below are easy to maintain, quick to install, and don’t need self-hosting.... [...]

ChatGPT is a new chat-based Generative Pretrained Transformer (GPT) quickly revolutionizing the SEO industry. It allows natural language processing to provide more relevant search results. Ahrefs contributor Si Quan Ong has published an article featuring nine cases on use of ChatGPT for SEO. He says, “Here are some of our favorite ChatGPT use cases for SEO that we have found at Ahrefs. 1. Construct regex A regular expression (regex) is a sequence of characters used to find patterns within text. For example, the pattern /b[aeiou]t/ will find words like “bat, bet, bit, bot, but” on a page. If... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond’ featuring Lindsay Christine Gritmon. George B. Thomas says, “Personal branding isn’t only for self-employed thought leaders with websites named after them, explains branding expert Christine Gritmon. You can be an great employee and have a personal brand. “[People] feel like either they’re a nice loyal employee who keeps their head down and gets the job done for their employer or they’re a personal brand who is... [...]

Rank Ranger has published a new episode of the In Search SEO podcast ‘Three Link Building Mistakes to Avoid’ featuring Debby Chew. The Rank Ranger team says, “Are you avoiding these three key link-building mistakes? That’s what we’re discussing today with a lady who specializes in content and link building and spoke at Mozcon in 2022. She has over eight years of experience in digital marketing. Debbie is currently an SEO manager at Dialpad. A warm welcome to the In Search SEO podcast, Debbie Chew. In this episode, Debbie shares three link-building mistakes to avoid,... [...]

HubSpot has published a new video ‘Is Social Search Replacing Google?’ featuring the latest social media trends. The HubSpot team says, “These social media trends are going to be huge in 2023! As a small business, it’s important to stay ahead of the curve when it comes to social media. We surveyed over 1,000 social media marketers around the world on which platforms and tools worked best for them. In this video, we explore five social media trends that will be massive in 2023 and beyond. From social search to the rise of micro-influencers.  Watch to learn what you need... [...]

Neil Patel has published a new video ‘How to Use Customer Surveys to Boost Your Conversions’ sharing some useful tips to help you boost conversions. He says, “Not incorporating customer feedback into your digital strategy? That’s a disaster waiting to happen. Leverage customer surveys to get actionable insight from your audience and boost conversions in a major way.” Neil Patel’s Blog  [...]

ShortsAI opens the door to what is probably the easiest way to promote offers in 2023, short videos on YouTube, Twitter, Instagram, TikTok, and Facebook. ​ If it’s before 10:00, if you are marketing anything online, you will want to attend the grand opening presentation(complete with prizes and discounts) of ShortsAI Grand Opening. As you probably know, TikTok made short videos super popular. Now, they are spreading like wildfire, and they are probably the online marketer’s best friend. Why? People seem to be “addicted” to them. They started spending hours each day watching... [...]