HubSpot has published ‘Causal Research: The Complete Guide’. HubSpot team says, “In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. First-party data can help you learn more about the impact of your marketing campaigns, improve business metrics like customer loyalty, and conduct research on employee productivity. In this guide, we’ll review what causal research is, how it can improve your marketing efforts, and how to conduct your research. Table of Contents What is causal research? The... [...]

SEO continues to evolve with new technologies and changing algorithms. With the right set of tools, you can achieve better SEO performance. MarketingProfs contributor Pat Reinhart has published an article featuring top SEO trends for 2023. He says, “I anticipate a continued flurry of Google updates in 2023, more emphasis on technical SEO, and the rise of visual search. 1. Continued Volatility I anticipate that Google will undergo continued volatility in the form of more updates, even more so than in the past year. Having seen updates roll out—and finish—so quickly, one on top of another,... [...]

Contentsquare has published a new report ‘2023 Digital Experience Benchmark’ for improving customer experience. The Contentsquare  team says, “User frustration affects one-third of visitor sessions, but sites with high customer engagement drive 19% higher conversion rates. Measure what matters most to your users and optimize customer satisfaction to drive growth. The digital landscape saw a mix of results in 2022, with traffic showing an upward trend of 5%, while user conversions experienced a slight dip of 3%. The key to CX success? Understanding the customer journey. The 2023... [...]

Content marketing is improving year by year. With a variety of formats, it helps businesses grow their reach and make more sales. Semrush has published ‘The State of Content Marketing 2023 Global Report’ featuring important insights into this year’s content marketing trends. The Semrush team says, “Get all of the important insights into this year’s content marketing trends, wins, projections, and more. Learn from businesses just like yours and discover new growth opportunities. Content Marketing Trends – Explore the top 6 content marketing trends according to Semrush... [...]

This is a reminder for the MarketingProfs webinar to be held on February 23, 2023.  MarketingProfs is hosting a webinar ‘Digital Engagement Benchmarks 2023’ on Thursday, February 23, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join us for “Digital Engagement Benchmarks 2023,” where you’ll see new data on audience behaviors and preferences, personalization trends, on-demand consumption and best practices for creating engaging experiences. You’ll learn benchmarks to help you: Optimize audience conversion rates Boost audience engagement and interactivity Maximize... [...]

The rise of social media search provides new opportunities to get in front of your audience while they’re actively searching. Search Engine Journal’s webinar ‘The Rise Of Social Media Search: How To Boost Organic Traffic In 2023’ is available on demand. The SEJ team says, “Learn how you can take full advantage of social media this year to increase your brand’s organic discoverability and reach. Join our on-demand webinar with Rachel Schardt, SEO Success Manager at Conductor, to get started. 3 Key Takeaways: Why focusing on your social media search strategy matters. Optimization... [...]

The integration of artificial intelligence has made web searches even better. It utilizes various technologies like natural language processing (NLP) and machine learning to better understand users’ wants. SEOBook has published an in-depth article on AI-driven search. The SEOBook team says, “Google came from behind and was eating Yandex’s lunch in search in Russia, particularly by leveraging search default bundling in Android. The Russian antitrust regulator nixed that and when that was nixed, Yandex regained strength. Of course the war in Ukraine has made everything crazy in... [...]

This is a reminder for the MarTech webinar to be held on February 23, 2023.  MarTech is hosting a webinar ‘ Master the CX Trifecta in 2023: Data, Content & Tech’ on Thursday, February 23, 2023. The MarTech team says, “In this webinar, an expert panel will discuss the findings of Acquia’s latest Customer Experience Trends Report (based on data from 2,000 consumers and 200 marketers from the United States and the United Kingdom), including the CX trifecta: first-party data strategy, content, and composable technology. You’ll learn about: First-party data strategy and how... [...]

Text AI, being released today, provides what every business owner needs: search-engine-friendly content to get higher SERPs and to attract the maximum audience to their offers. It effortlessly converts any live audio or recorded audio into unlimited attention-grabbing, search-engine-friendly content for any offer in any niche in just 3 clicks! This brand-new, AI-Powered tool creates content for any niche that Google recognizes, and it only takes 3 clicks to get your content. Text AI can create transcripts of audiobooks, podcasts, voice contents, recordings, customer service calls, etc. And the... [...]

This is a reminder for the Search Engine Journal webinar to be held on February 23, 2023.  Search Engine Journal is hosting a webinar ‘Q&A With Google’s Martin Splitt – Semantic HTML, Search & Google Search Console’ on Thursday, February 23, 2023, at 10.00 am ET. The SEJ team says, “Join us for this special sit-down with Google’s very own Martin Splitt, who will be sharing his opinions, thoughts, and insights on a variety of technical SEO topics, including semantic HTML, Google Search Console, indexing, client- and server-side rendering, and more. You’ll Learn: How... [...]