A persuasive piece of content can do magic. It helps you move close to your audience and win them. Copyblogger’s Sonia Simone has published an article citing three types of tone in writing that can help you grow loyal audiences. She says, “Because when you get the tone right, your copywriting strategies start to resonate with the perfect audience for your product or service. Then your content can really start to shine. Tool #1: The words you choose All careful writers know that there’s no such thing as a true synonym. Every word carries its own set of associations and nuances that... [...]

Digital Marketing Institute is hosting a webinar ‘Data That Delivers – Insights to Results’ on Wednesday, February 22, 2023. The DMI team says, “Customer insights are crucial to successful marketing. In this webinar, we will explore passive and active ways of collecting customer data with a focus on when and how to and conduct primary research to better understand your target audiences. We’ll also discuss how to integrate the collected data with other information sources to bring the customer to life and help your team create messages and campaigns to meet them where... [...]

Rank Ranger has published a new episode of the In Search SEO podcast ‘Five Ways to Use Logfiles for SEO’ featuring Gerry White. The Rank Ranger team says, “How are you taking advantage of logfiles to improve your SEO? That’s what we’re going to be talking about today with a man with over 20 years of experience in the SEO industry working at brands and agencies, including the BBC, Just Eat, and Rise at Seven. A warm welcome to the In Search SEO podcast, Gerry White. In this episode, Gerry shares five ways to use logfiles for SEO, including: Seeing how Google looks... [...]

Content research helps you to analyze online content, pick out the best-performing ideas, and craft a unique content strategy based on those conclusions. Ahrefs contributor Himanshu Gupta has shared nine tips to help you improve content research. He says, “Let’s dive into nine actionable content research tips I’ve learned along the way. 1. Focus on the right topic You need to choose a topic that helps you achieve a certain goal. For example, your goal with the article might be to: Drive organic traffic. Increase brand visibility. Get social shares. Build product awareness. For this,... [...]

Copywriting is one of the most important aspects of marketing. An effective copy helps you to persuade your target audience to take an action. WordStream has published an article featuring 21 copywriting mistakes to avoid for better marketing results. The WordStream team says, “Below you’ll find a list of copywriting mistakes that are often all too easy or tempting to make.  Some are minor while others can really impact your marketing results. 1. Not understanding the copy’s target The most obvious yet often ignored mistake some writers still make: They craft content in a way that makes... [...]

Yes, the new Stori software is so automated and has so many templates that anyone can create visually-rich, immersive stories, such as those on Instagram, and share them many places on the web, such as Facebook, SnapChat, and Instagram, besides using them on your own website. The stories you create are a powerful marketing tool since you can sell digital and physical products directly from your web stories because your payment platform is integrated. You can also run quizzes and polls and other interactive and engaging elements inside your web stories to build engagement. But this is just the beginning... [...]

YouTube algorithm has a complex set of rules and data that determines how video content is ranked in its search results. Search Engine Land contributor Zoe Ashbridge has published an article explaining how the YouTube algorithm works and what marketers need to know. She says, “Naturally, a social media algorithm is designed to provide the most relevant and engaging content to its users. However, an algorithm will always work in favor of a company’s policies, values and mission statements. YouTube tells us that at the heart of their approach are four Rs, which aim to: Remove content that... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond’ featuring Christine Gritmon. George B. Thomas says, “Personal branding isn’t only for self-employed thought leaders with websites named after them, explains branding expert Christine Gritmon. You can be an great employee and have a personal brand. “[People] feel like either they’re a nice loyal employee who keeps their head down and gets the job done for their employer or they’re a personal brand who is able to... [...]

Whether you’re new to SEO or a seasoned pro, this webinar will provide you with the tools you need to be successful in the ever-changing SEO landscape. We’re diving into how SEO experts are proving the value of the organic channel and how they use reporting to make the case for continuing to invest in SEO to their stakeholders. BrightEdge is hosting a webinar ‘SEO Reporting: How Expert SEOs Prove Organic Channel Value’ on Wednesday, February 22, 2023, at 2.00 pm EST. The BrightEdge team says, “From dashboards and keyword reporting, to share of voice and page reporting,... [...]

Content Marketing Institute is hosting a virtual event ‘Master of Content: Brand Experience and Operations’ on February 22-24, 2023. Key speakers include: Stephanie Stahl, General Manager, Content Marketing Institute Theresa Regli, Digital Asset Management Expert, Vox Veritas Digital Dennis Wright, Field Marketing Manager, Bynder The CMI team says, “In today’s fast-paced marketing landscape, we often face the challenge of maintaining a consistent brand experience while managing content across multiple channels. The key to success lies in having a solid operational framework... [...]