Which Social Media Metrics Are Marketers Tracking? [Answered]
Social media metrics are the data points that show you how well your social media strategy is performing.
HubSpot contributor Kayla Carmicheal has published an article featuring useful research findings on the social media metrics that marketers track.
She says, “Marketers can set their brand’s strategy up for growth and improvement by tracking and measuring social media metrics.
How to Measure Social Media Marketing Performance
There are several ways marketers can measure the performance of their social media marketing strategy. The most common methods are analyzing web traffic, impressions, engagement, and lead generation.
Let’s explore these different aspects of performance and more metrics marketers should track to ensure the success of their social media marketing efforts.”
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