CMI on Misunderstood Best Practices in Content Marketing
Content marketing is a creative task that requires constant innovation and research. By adopting the right practices, you can excel in content marketing.
Content Marketing Institute contributor Ann Gynn has published an article featuring five misunderstood best practices in content marketing.
She says, “Let’s look at five seemingly harmless best practices you should start to question. (Many of the items on this list were suggested by CMI community members Luke O’Neill, a writer and content consultant in the fintech and financial services industry, and Amy Brennen, brand manager at Rapyd.)
1. Create content your audience wants
I like this one. Frankly, too many businesses think only about themselves when creating content. They create content to put the company, product, services, and employees in the best light. But in doing so, they fail to consider the interests and needs of the audience outside their business.
So, I’m all for creating content that the audience wants. But if you stop at that idea, you’ll miss out. What about the content the audience doesn’t yet know it wants?”
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