Steps to document your content strategy
A clear content strategy can help you attract your target audience at every stage of the funnel and keep them engaged even after a purchase.
Search Engine Land contributor Julia McCoy has published an article featuring major steps to document your content strategy.
She says, “Without a steady, solid plan behind you, your content marketing actions will be random guesswork. You’ll most likely create content based on assumptions rather than data. Your output will be inconsistent as a result, and so will your content quality.
Marketers who proactively plan are 3x more likely to report success than those who don’t.
Why is that? Without a strategy guiding your actions, you won’t have or understand:
- The deep why behind your content marketing – and what you’re ultimately trying to achieve.
- The specific metrics you should be tracking to reach your goals.
- A deep understanding of what your audience needs and wants from your content.
- The content types and formats that will bring the best results for your specific situation.”
Comments are closed.
