What The Greatest Conversions Programs Do Differently [Video]
Content Marketing Institute has published a new video ‘What The Greatest Conversions Programs Do Differently’ from #CMWorld 2022. The video features Ayat Shukairy.
The CMI team says, “Conventional attempts to improve conversion rates use the logical (albeit, somewhat flawed) process. Spend months doing a ton of research, creating hypotheses, and testing these hypotheses. These programs move slow and most of the experiments end up losing. We painfully discovered this: Missteps made during the first three months of trying to improve conversions can kill your success. The problem is, businesses want to achieve two goals: they want to understand their customers and they want to make money at the same time.”
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