A blend of artificial intelligence and creativity can help us create winning content. Together, people and machines can create tens of millions of new web pages.

Content Marketing Institute contributor Jim Yu has published an article on combining machine and human input for generating effective content in 2023.

He says, “Google’s position on AI-produced content is clear: “Using automation – including AI – to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies.” Yet, Google acknowledges that not all AI content is spam, and AI can serve as “a critical tool to help people create great content for the web.”

Still, there you can put AI and machine learning tools to work in other areas, including content research, optimization, and promotion workflows. Let’s explore important ways to use both AI and human capital to improve your content marketing strategy effectively and sustainably.

Optimize content for people, but don’t ignore SEO

First, though, a few reminders about getting found by people using search engines.

Keep in mind that Google intends for all of its search engine updates (tens of thousands per year) to improve the search experience for human users. So optimizing for search engines isn’t all that different from optimizing for people. But when you optimize for search engines first, you risk doing things that can harm the human reader experience and perception of your brand.”

How To Combine Machine and Human Input for More Effective Content in 2023

Content Marketing Institute

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