This is a reminder for the Adweek webinar to be held on March 14, 2023. 

Adweek is hosting a webinar ‘How the Big Ten Amps Up Fan Engagement and Monetization: The Power of a Unified Data Strategy’ on Tuesday, March 14, 2023, at 1.00 pm EDT.

The Adweek team says, “Hear directly from the Big Ten Conference’s CIO Nate Schnader, Snowflake’s industry principal for agencies and advertisers Erin Foxworthy, and Flywheel Software’s co-CEO David Joosten to learn how they collaborated to achieve this goal. You’ll find out:

  • Why a growth-oriented data foundation translates to a more targeted fan communications strategy and better monetization
  • The keys to creating a centralized data solution
  • How collaboration across university, ticketing and partner data sets is used to drive ticket and merchandise sales.”

How the Big Ten Amps Up Fan Engagement and Monetization: The Power of a Unified Data Strategy

Adweek

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