SEJ Highlights Six PPC Strategies to Focus
PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked.
Search Engine Journal contributor Lisa Raehsler has published an article featuring six PPC strategies to focus on now.
She says, “Whether you are looking for optimizations to refresh your existing strategy or searching for entirely new ways to reach your audience, these PPC account areas are fantastic to explore and focus on now.
1. Conversion Actions
Measuring current goals and core initiatives is a baseline for your PPC strategy.
As the tracking in the ad platforms and analytics platforms gets more sophisticated, so do the number and type of actions that advertisers can track.
Typically, advertisers track several conversion actions per account.
For example, common PPC conversion goals include:
- Transactions.
- Online contact forms.”
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