Successful content marketing requires a lot of research. And these trials and errors may lead to mistakes too.

MarketingProfs contributor Aaron Middleton has published an article featuring five of the most common content marketing mistakes.

He says, “Content marketing can be challenging, and there are many mistakes you can make. In this article, we’ll cover five of the most common content marketing mistakes and what you can do to avoid them.

Mistake No 1: Not Using Data and Insights to Build Your Content Strategy

Many marketers will formulate content ideas ad hoc. But without looking at your data, you won’t know which content items are performing and which are not. That means you could be creating content that drives few results because it doesn’t resonate with your customers.

The same goes for not using customer insights. Knowing your customers and audience is one of the biggest advantages you can have when developing marketing content. Knowing what appeals to your customers, what problems they face, and what they are interested in will help in formulating your content strategy.”

Five of the Most Common Content Marketing Mistakes—And What to Do Instead

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