Should You Focus on Zero Search Volume Keywords? [Answered]
Zero search volume keywords are hyper-focused long tail queries for which tools cannot provide data on search history, or have low search volume.
Search Engine Journal contributor Adam Riemer has published an article explaining when to focus on the zero search volume keywords.
He says, “Here are four examples to make the business case if you’re being asked, “Why would we focus on questions that nobody is searching for?”
1. You’re Building A Site Structure
On ecommerce sites, and sites built for branding, the amount of core website pages and content is normally limited.
By having these topics that are relevant to what your company or organization does, you can use zero search volume keywords and entities to create topically relevant content.”
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