Mastering the art of collaborating with your CFO and articulating marketing requirements and strategies in terms they grasp is an invaluable skill for marketing leaders.

Content Marketing Institute is hosting a webinar ‘Demonstrating the ROI of Content to Senior Leadership’ on Thursday, March 23, 2023, at 2.00 pm EST.

The CMI team says, “Join seasoned marketing expert and entrepreneur Ali Roach, alongside Compose.ly’s Head of Marketing, Nicole MacLean, for a captivating session. They will present a comprehensive framework for pinpointing the ideal resources for your content strategy and offer templates to convincingly present your business case to the executive team.

During this webinar, they will explore:

  • Resourcing insights, including when to opt for in-house versus external talent
  • Crafting a persuasive business case, featuring a spreadsheet template to demonstrate ROI effectively
  • Messaging techniques and a model email template to communicate your resource needs to key decision-makers like the CEO and CFO.”

Demonstrating the ROI of Content to Senior Leadership

Content Marketing Institute

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