How to Identify Featured Snippet Opportunities?
Featured snippets are special boxes where the format of a regular search result is reversed, showing the descriptive snippet first.
MOZ contributor Meghan Pahinui has published an article on how to identify featured snippet opportunities.
She says, “Featured snippets can come in a variety of formats including paragraphs, numerical lists, bulleted lists, and more and can be identified by the inclusion of a source link at the bottom of the feature. These features are not to be confused with answer features which do not include a source link and typically have a slightly different format.
Now that we’ve refreshed our memories on what featured snippets are, let’s dive into how we can use Moz Pro to identify opportunities to snag them.
Moz Pro Campaigns
Moz Pro Campaigns offer a variety of data views and tools you can use to scope out featured snippet opportunities. To start, we’re going to take a look at the Rankings Overview section.”
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