You need a strong content distribution channel to reach the right audience with the content they want. In the era of multiple social media platforms, it is no challenge to find such a channel, but at the same time you should choose the most efficient one for your business.

Content Marketing Institute contributor Lizzy Burnam has published an article featuring nine ideas to boost your internal content distribution strategy.

She says, “Internal promotion expands external distribution. When co-workers know what content you publish, why it’s important, and how it applies to their roles, they’re more likely to share it with their networks, clients, and prospects.

That’s not the only benefit. Internal distribution and promotion also can help you:

  • Hit content key performance indicators (KPIs) like website sessions and marketing-qualified leads.
  • Communicate the value and impact of your work.
  • Align the organization’s content messaging and strategy.
  • Boost organic distribution via employee advocacy.
  • Create hype and momentum on social media.
  • Foster a culture of transparency and collaboration.
  • Spark new, high-impact ideas for content marketing.”

9 Ideas To Boost Your Internal Content Distribution Strategy

Content Marketing Institute

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