MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023’ featuring Dorien Morin-van Dam.

George B. Thomas says, “The 3Cs of Marketing is a popular concept (company, customers, and competitors). In Marketing Smarts Episode 537, host George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of organic social media strategy.

At least, at first there seem to be only three.

Content: “It’s about content. The biggest secret there is that your organic content is your testing ground. When things do well in organic, you can then take them and use them as paid ads or use that formula for paid ads.” (6:55)

Community: “You want people talking together about your product or about your service. You want to build community. In order to do that, you need to have a content strategy. Community most likely will start out organically by people talking about your brand.” (11:46)

Conversation: “Where it happens is in the private conversations. I tell my clients your DMs, your messengers, that’s where the real conversations happen.” (20:26).”

How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023

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